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Viral Marketing Information

Sony Ericsson goes viral with Xperia X1 marketing (Engadget)
Filed under: Cellphones Sony Ericsson is taking the viral route on marketing with its forthcoming Xperia X1 , launching a new "alternative reality thriller" centered around a mysterious character named Johnny X. There's not much meat in the video the company is desperately trying to sneak into your daily YouTube diet, but at least we get to see action-packed chases, Memento ...

Small and Growing Businesses Flock to Online Market World for Sales and Marketing Guidance That Transcends the Soft ... (Business Wire via Yahoo! Finance)
CAMPBELL, Calif.----Small business owners, managers and executives are registering for the Online Market World conference with the goal of learning online selling and marketing strategies that will allow them to establish or grow their small and growing businesses.

Small and Growing Businesses Flock to Online Market World for Sales and Marketing Guidance That Transcends the Soft ... (Centre Daily Times)
Small business owners, managers and executives are registering for the Online Market World conference with the goal of learning online selling and marketing strategies that will allow them to establish or grow their small and growing businesses. Online Market World, in its second year, will take place at Moscone Center West Hall in San Francisco October 1 - 3, 2008 and is expected to attract ...

Harper Collins takes Skulduggery Pleasant sequel viral with Hyperlaunch (e-Consultancy)
HarperCollins, one of the largest commercial book publishers in the UK, is pushing the paperback launch of Derek Landy?s ?Skulduggery Pleasant: Playing with Fire? novel, the hotly anticipated sequel to last year?s most successful children?s debut, Skulduggery Pleasant; with a new viral game, The Munchkin...

The importance of marketing to open-source projects (CNET)
Open source may make better software, but marketing is what makes people care enough to download it.

Wendy's Goes Viral. Just Kidding. (adrants)
Wendy's joins the amateur video club with "Crazy Lettuce."

Tootie Pie Launches Viral Marketing Campaign (Marketwire via Yahoo! Finance)
The Tootie Pie Company, Inc., a premium baker and seller of high-quality, handmade pies, has announced the launch of their first ever viral marketing campaign. Now everyone can get a "taste" of Tootie Pie thanks to a series of videos, both scripted and submitted by fans, by visiting: howfarforatootiepie.com.

Electricity4business is the First UK Electricity Supplier to 'Go Viral' (PRWeb via Yahoo! News)
Leading Business Electricity supplier - Electricity4business, have begun a new video viral campaign.

Inbound Marketing Summit 2008 Summary (Bostonist)
Monday in Cambridge marked the first annual Inbound Marketing Summit , hosted by the local internet marketing firm HubSpot . While last week's Business of Software conference focused on software entrepreneurs, the Inbound Marketing Summit presented speakers and sessions devoted to helping any type of organization, for-profit company or non-profit institution, attract interest and build ...

P&O Cruises in personalised viral push (Mad.co.uk)
P&O Cruises is launching a viral campaign in a bid to attract a new audience and raise brand awareness. The campaign aims to attract a new audience and challenge perceptions of cruises among consumers who have not tried it before.

 

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